Development of a family brand for the remaking of the former Bötzow Brewery in the borough of Prenzlauer Berg in Berlin. Along with the brand strategy, comprehensive communication formats were developed. The design takes up the figurative trademark from 1918 by graphic artist Wilhelm Deffke, the pioneer of modern corporate design. The idea was complemented by the newly created ‘Bötzow Berlin’ trademark in DIN font.
|Services:||Project management, conceptualization, development, design, graphic design, naming|
|Client:||Bötzow Berlin GmbH & Co. KG|