LE CROCO BLEU, Brand design

Bötzow Berlin, 2013

Development of a new brand for the bar project by legendary barkeeper Gregor Scholl (Rum Trader Berlin). With Le Croco Bleu, we transformed the morbid former machine hall into space both charming and brimming with character plus a full-fledged look, whether it’s the coasters, matchboxes or the Internet presence. The name comes from a crocodile from the Berlin Zoo which legend has it was brought to safety in the brewery’s cellar during World War II.


Services:Project management, design, web design, graphic design, naming, production, editorial, image editing, text, copy-editing, translation, photo shooting
Client:Bötzow Berlin Gastro GmbH