DAS RAIQA, Programming for new city quarter, 2016–2018
DAS RAIQA, the quarter around Innsbruck central station, is being re-imagined by Raiffeisen-Landesbank Tirol. FTWild has developed the concept, the brand strategy and comprehensive communication formats. After two and a half years of intensive cooperation, we launched an architectural competition among 16 offices on 7 December 2018, to translate our visions into drafts.
The new quarter in central Innsbruck will be a bank that is also a hotel, art and co-working space and offers a hybrid concept with an urban garden, restaurants and shops. The investment in the banking and district development comes to 116 million euros.
|Services:||Stragetic consulting, concept, design, programming, brand design|