ZARA LARSSON, Event, Sony Music Germany, 2017

For Zara Larsson’s first international studio album “So Good”, FTWild organised the launch party on behalf of Sony Music with an informal flair and unorthodox design. In addition to thousands of balloons, delicacies from Scandinavia and a love letter to Beyoncé, the guests could admire one thing in particular: a live performance by Zara Larsson, something they won’t forget any time soon. The wild celebration on the roof of E-Werk in central Berlin continued far into the night.

Services:Project management, design, concept, graphic design
Client:Sony Music Germany