MINI SHOWROOM, Brand Universe

Riller & Schnauck, 2010

Redesign of the MINI showroom in the space of automotive sales group Riller & Schnauck in Berlin. The concept, awarded a prize by BMW, separates the presentation of the MINI brand from the BMW cars and therefore enables its independent marketing within the BMW Group.

Services:Strategic consulting, marketing and communication consulting, brand architecture, project management, concept, scheduling, technical coordination, design, graphic design, production, architecture, planning, construction management, construction consulting, interior installation, remodelling
Client:Riller & Schnauck GmbH